Add back-link as much as you can
You should add internal links. While writing a blog provide links to older articles whenever the keywords appear in the post, this helps to reduce the bounce rate and lower the bounce rate higher will be your seo ranking
How many images should you use?
Use more images but make sure it does not increase the page loading time, we can use tools like lazy load and cdn for images. and don't forget to use copyright free images.
Should you add videos?
of course adding videos is good since it helps the users to spend more time on your site and reduces the bounce rate but the videos must be relevant.
Moreover google doesn't want users to post videos from other smaller media in comparison to
youtube, dailymotion, vimeo so I strongly recommend you to use videos from youtube just find some relevant content and add it.
CTR = click through rate = click divided by viewed
few more tips here ;)
1. To make free designs for your site use this link:
https://www.canva.com/create-a-design
2. Sign-up for Google analytics and do the job
https://analytics.google.com/analytics/web/provision/?authuser=0#/provision/create
3. Connect Google console with yoast seo
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